Episodes
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EP 23: The Future of Advertising with Max Satter from Unveild | from Cannes Lions 2024
JULY 03, 2024
Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of par...
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EP 22: Ori Zohar on Bootstrapping Burlap & Barrel, Single Origin Spices, and Launching DTC
JUNE 11, 2024
Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel📰 Sign up for our newsletter to learn from the best growth marketers in the wo...
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EP 21: Leveraging Organic Social Content To Drive Brand Growth — Jackie Burke, CEO of Tini Lux
MAY 28, 2024
Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.📰 Sign up for our newsletter to learn from the best growth marketers in th...
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EP 20: Varos: Is DTC back? The DTC Bull Market as of May 2024 & TikTok Shop Advertising Spend Trends | Yarden Shaked, Co-Founder of Varos
MAY 06, 2024
Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok ...
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EP 19: Building an 8-Figure Beauty Brand, Innovation & Community-Driven Marketing | Arjan Singh & Ryan Babenzien, Co-Founders of Jolie
APRIL 23, 2024
In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in be...
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EP 18: The Intersection of Traditional Advertising, Digital Metrics, and Out-of-Home Complexities | Tom Shea, Co-Founder of Adgile Media
APRIL 15, 2024
Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look...
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EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge
MARCH 26, 2024
In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for ...
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Ep 16: The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic | Caleb Ulffers, CEO of Haven Athletics
MARCH 19, 2024
We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to gen...
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EP 13: $200M in 4 years: The Soda Brand Challenging Coke | Steven Vigilante, Director of Growth at Olipop
FEBRUARY 26, 2024
In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement.Steve breaks down how they craft content that's not just about getti...
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EP 12: The Content Engine behind a $22 Million Bootstrapped SaaS Startup | Adam Robinson, CEO of Retention.com
FEBRUARY 06, 2024
Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights int...
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